In collaboration with EFFEN Vodka, we spearheaded the creation of an unparalleled experience for ardent fans of the POWER TV Series. This partnership manifested the iconic Truth Nightclub from the show in prominent cities nationwide.

 On the inaugural night in New York City, Executive Producer 50 Cent, who also portrays Kanan Shark, made a surprise appearance to delight fans and provide them with an authentic, real-life encounter.

 The comprehensive experience was showcased in five key markets: New York, Chicago, Atlanta, Washington D.C., and Los Angeles. Across these five markets, the exclusive invitation-only event attracted a remarkable attendance of 3,500 in attendance.