An immersive experience that blended skill building, motivational speakers, and Chicago’s local food favorites with famed athletic talent and the city’s stunning backdrop, delivering an unforgettable opportunity for the next generation of players on behalf of Brand Jordan. The event aimed to translate Brand Jordan’s basketball culture into a celebratory moment that embodied the spirit of Chicago and the legacy of the game. It also marked the induction of two new schools into the transformative Flight Academy program, fostering lasting connections among students and coaches while elevating young athletes' talent and passion. Held at 167 Green Street, the activation welcomed two Chicago high school basketball teams into the Jordan Brand family through high-energy competition, exclusive brand moments, and inspiring experiences. Highlights included powerful words of wisdom from renowned motivator Eric Thomas and an elite shooting seminar led by Lethal Shooter, reinforcing Brand Jordan’s deep-rooted commitment to the success of young athletes.