As an experience, Maison Courvoisier was an open invitation to witness the collective spirit of reciprocity that has come to define the brand, but viewed through the lens of some of today’s most creative innovators in art, music, and fashion. 

Exuding luxury at every turn, the experience was designed as a contemporary look at how the brand still honors the spirit of “shared success” that’s at the heart of the French community of artisans who collaborate with our world-renowned cognac house.

With artist installations, live performances, collaborations, and even a tasting experience inside a replica of the cellar that holds the most precious liquids in the Courvoisier Chateau in Jarnac, France, Maison Courvoisier became the most talked about event during All-Star Weekend.