PEPSICO®
Starry Fizz Fest
The Starry Fizz Fest is an irreverent and slightly absurd take on hoops competition that adds a twist of Lem and Lime to classic basketball games.
Bringing hoops themed culture-bombs to halftime, tailgates, and college campuses inviting everyone to get Fizzy competing for amazing prizes and experiences including the first-ever “NIL-ish” deal all care of Starry.
Role: Senior Experiential Producer, Senior Project Manager
Client: PEPSICO- STARRY
Created in 2024












